I judge books by their covers! Why? Because I have designed hundreds of book covers and for many of today's most famous writers, such as James Patterson, Michael Chabon, Nicole Krauss, and Joe Ide.
Before I became a designer/art director, I was just a little boy in Hong Kong. I loved to spend time at my dad's shop, where he sold handcrafted leather goods to visitors from all over the world. That experience became the most significant influence on my art and enhanced my interest in traveling the world. In retrospect, I realized that the unique shopping center was a small community mixed with eastern and western artists. Those artists' work became the inspiration for my first artwork submission during elementary school (an Arts and Crafts competition). This paper Poinsettia piece was my very first art award, commencing my life-long interest in organic and geometric shapes.
After moving to New York with my family during my teenage years, I decided to become a designer. I went to The Fashion Institute of Technology for Visual Presentation and Exhibition Design and realized that graphic design is my passion. In order to pursue this goal, I eventually enrolled in The School of Visual Arts in New York City for Graphic Design. I still remember how excited I was when I received my acceptance letter. During my time at school, I was mentored by many famous artists and designers, including Chip Kidd and Michael Ian Kaye, who helped me develop creative problem-solving techniques that I still use today. I channeled my creativity into book covers, using art to communicate with a wide range of people. My book covers have appeared in the prestigious AIGA's 50 Books/50 Covers, while my other design work has appeared in many other well-known design annuals.
Recently, I took on a challenging and exciting position as Senior Digital Designer at Victoria’s Secret, where I oversee digital media for their loyalty program. This program is highly visible and includes over eight million cardmembers. Within a short period of time, I helped relaunch the look and feel of the Victoria's Secret Credit Card brand. This opportunity has given me a platform to show my work to a large audience.
Moreover, I have stepped foot on all seven continents and over seventy countries. My work has been seen by millions of people worldwide on digital and print platforms, including book covers, album covers, accessories, brand identities, websites, and many more in between.